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Keynote Case Study 6: Opening Keynote at The Business Travel Conference

Client: BMI Publishing (travel and hospitality magazine publishers)
Event: The Business Travel Conference 2014
Venue: Hammersmith Novotel
Audience: 250 – including senior travel buyers from UK companies plus business travel providers.
Brief: “To present a thought-provoking, lively and entertaining start to the conference, with a strong business focus.”


Speaking at the Business Travel Conference, London

Feedback: Live tweets from the organiser during the keynote:

@thebiztravmag ‏Off to a lively start with @JohnSimonett on the theme of ‘restless curiosity’. #tbtc14
@thebiztravmag A few clever mind games being played on us here by @JohnSimonett who warns us that our brains are primed to deceive us! #tbtc14
@thebiztravmag Our cognitive biases are dangerous things, warns @JohnSimonett who’s proved that very adeptly with a series of optical illusions! #tbtc14
@thebiztravmag: Avoid ‘complacency of success’: adopt, adapt and improve. It’s not necessarily about new ideas said John Simonett in his keynote. #tbtc14

Two comments from the Events Director:

to John
“Thanks again or your part in TBTC2014. It was a great start to the event and I had tons of positive feedback throughout the day on your talk so just what we wanted.”

and from note to speaker bureau:
“John Simonett was a perfect choice for the opening session of The Business Travel Conference 2014. His lively and entertaining style was just what we needed to kick start the event and get people motivated for two productive days together. Would definitely recommend.”
Kirsty Hicks, Events Director, BMI Publishing

If you’d like John to encourage your conference delegates to “think differently” – challenge their assumptions and always be looking to find a better way to do what they do – please call him to discuss your event!

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